E-commerce & D2C Sample story
Recovered 27% of abandoned carts with WhatsApp nudges
Craftory D2C
27%
carts recovered
4.1x
ROI on campaigns
-38%
RTO on COD
The challenge
Email cart reminders had a 9% open rate and COD orders were frequently refused at the door.
The solution
Shopify integration with a 3-step abandoned-cart flow, COD confirmation before dispatch and weekly retargeting of clickers.
Features used
- Shopify integration
- Abandoned cart flow
- COD confirmation
- Retargeting
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