Drive 5x more leads with Click-to-WhatsApp ads
Run Facebook and Instagram ads that open a WhatsApp chat — then qualify and convert every lead with chatbots and AI agents.
WaNexus
Official business account
Overview
What are Click-to-WhatsApp ads?
CTWA ads are Meta ads whose button opens WhatsApp with a pre-filled message. Leads arrive as real conversations you can answer instantly — by a bot, an AI agent or your team.
- Higher intent than form fills
- Instant automated qualification
- 72-hour free reply window
- Lead source saved on every contact
How it works
Get started in a few simple steps
Open the Ads Manager
From your dashboard sidebar.
Connect Facebook Business Manager
Link your ad account and Facebook page once.
Choose Click-to-WhatsApp
Pick the ad type and objective.
Target your audience
Location, age, interests and languages.
Set budget & duration
Daily or lifetime budget with start/end dates.
Add creative & copy
Upload or generate visuals with AI.
Submit & monitor
Track spend, leads and cost per lead live.
Key features
Every ad type in one dashboard
Customer love
Founders & marketers love us
“Abandoned-cart nudges on WhatsApp recovered more carts in a month than our email flows did all quarter.”
“Webinar reminders went from SMS to WhatsApp and attendance jumped almost overnight. Setup took an afternoon.”
“Appointment reminders and reports on WhatsApp cut our no-shows and front-desk calls dramatically.”
“Click-to-WhatsApp ads plus the chatbot qualify leads before my team even says hello.”
“Six agents on one verified number, with routing rules. Our first response time is now under two minutes.”
“Renewal reminders with a payment link inside WhatsApp — members just tap and pay.”
Explore more
Related on the platform
FAQ
Frequently asked questions
No — the Ads Manager works on the Free Forever plan with 1,000 free ad credits. You pay Meta for ad spend.
Start WhatsApp marketing in 10 minutes
14-day free trial. No credit card required.