Simple plans. Unlimited users.
Monthly, quarterly or yearly subscription with unlimited contacts. Pay WhatsApp per delivered message from a prepaid wallet.
All billing is prepaid. Conversation credits are recharged separately and charged at your recipient’s country rate. Every number gets 1,000 free service messages per month. Incoming messages and the 72-hour Click-to-WhatsApp window are free.
WhatsApp API free for life
Free Forever
Claim your free WhatsApp Business API, apply for the blue tick and run Meta ads. Great for testing before you scale.
$0forever
No card required
What you get
- Free WhatsApp Business API
- Free blue tick application
- Meta ads with 1,000 free ad credits
- ₹50 free conversation credits
- 1,000 free service messages / month
- Click-to-WhatsApp Ads Manager
- Unlimited contacts
- 10 tags & 5 custom attributes
- Create template messages
- Live chat dashboard
Get started fast
Basic
Everything you need to launch WhatsApp marketing: broadcasting, retargeting and a shared team inbox.
$18/month
Billed monthly
All Free features, plus
- 40 messages / second
- 1 owner + 5 agents
- Smart audience segregation
- Broadcasting & retargeting
- Smart campaign manager
- Template message APIs
- Multi-agent live chat
- Agent transfer & monitoring
- Marketplace integrations
- Shopify & WooCommerce
- 2 audience segments
- 1 GB cloud storage
Growth marketer
Pro
The favourite of growth marketers: scheduling, click tracking and budget analytics for serious retargeting.
$38/month
Billed monthly
All Basic features, plus
- 100 tags & 20 attributes
- 10 audience segments
- Campaign scheduler
- Campaign click tracking
- Smart agent routing
- Campaign budget & analytics
- Project APIs
- Custom agent rules
- Carousel click tracking
- CSV campaign scheduler
- User access control
- Automatic failed-message retry
- Delays & timeouts in chatflows
Expert marketer
Premium
Automation, reporting and privacy on top of Pro: number masking, downloadable reports, template TTL and faster sending.
$107/month
Billed monthly
All Pro features, plus
- Priority support
- 250 messages / second
- 1 owner + 9 agents
- Number masking
- 250 tags & 50 attributes
- 50 audience segments
- Downloadable reports
- Template TTL
- Turbo onboarding
- 1 webhook
- Duplicate contacts in CSV
- Multiple Meta-ad flow triggers
Everything, no limits
Unlimited
$530/month
Everything in Premium at maximum scale: up to 200 agents, 1,000 messages/second, the highest limits and a dedicated account manager.
- Up to 200 agents
- 1,000 messages / second
- 500 tags & 100 attributes
- 50 audience segments
- Dedicated account manager
- 3 webhooks
Built for enterprise scale
Enterprise
Custom
For brands sending 5 lakh+ messages a month, on custom terms.
- Dedicated 1:1 onboarding
- Solution architect & success team
- Custom integrations
- SLA-backed priority support
- SSO & audit logs
- Custom messaging throughput
- Custom contracts & invoicing
Add-ons
Charged separately, on top of any plan.
Chatbot Flows
$30/month
₹2,250/mo billed yearly
- 5 drag & drop chatbots
- Keyword, template, QR & ad triggers
- WhatsApp cart management
- Catalogs & products
- Shopify chatbot
- 3 free AI flow generations
AI Agent
$16/month
Includes 1,000 AI messages
- Knowledge base Q&A
- Long-term user memory
- 500 free test AI messages
- No-code builder
- Tool calling, skills & APIs
Extra agent seat
$9/seat/month
Add team members any time
- Full inbox access
- Role-based permissions
Indian virtual number
—/year + GST
or ₹299 per quarter · needs GST/MSME
- No SIM card to maintain
- Use it for the WhatsApp API
- Free onboarding call
All prices exclude taxes. Prices in USD.
Compare
Compare every plan
| Feature | Free | Basic | Pro | Premium | Unlimited |
|---|---|---|---|---|---|
| Messaging | |||||
| Official WhatsApp Business API | |||||
| Broadcasting & retargeting | |||||
| Sending speed | — | 40/s | 40/s | 250/s | 1,000/s |
| Campaign scheduler | |||||
| Click tracking | |||||
| Automatic failed retry | |||||
| Template TTL | |||||
| Audience | |||||
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Tags / attributes | 10 / 5 | 10 / 5 | 100 / 20 | 250 / 50 | 500 / 100 |
| Audience segments | — | 2 | 10 | 50 | 50 |
| Team & inbox | |||||
| Agents included | 1 | 1 + 5 | 1 + 5 | 1 + 9 | Up to 200 |
| Smart routing & agent rules | |||||
| Role-based access | |||||
| Number masking | |||||
| Developers & data | |||||
| Template message APIs | |||||
| Project APIs | |||||
| Webhooks | — | — | — | 1 | 3 |
| Downloadable reports | |||||
| Support | |||||
| Support | Chat | Chat | Priority | Dedicated AM | |
Per-message rates
Country-wise per-message pricing (USD)
Charged per delivered message from your wallet.
| Country | Marketing | Utility | Authentication |
|---|---|---|---|
| India | $0.0128 | $0.0017 | $0.0017 |
| United States | $0.025 | $0.004 | $0.0135 |
| United Kingdom | $0.0529 | $0.022 | $0.0358 |
| UAE | $0.0384 | $0.0157 | $0.0178 |
| Saudi Arabia | $0.0455 | $0.0115 | $0.0107 |
| Indonesia | $0.0411 | $0.025 | $0.03 |
| Brazil | $0.0625 | $0.008 | $0.0315 |
| Rest of world | $0.0604 | $0.0077 | $0.0278 |
Indicative rates; check Meta’s current rate card. Service messages are charged at the utility rate after 1,000 free per month.
Glossary
Important pricing terminology
Customer service window
When a user messages you, a 24-hour window opens and resets with every new user message. Inside it you can send any free-form reply.
1,000 free service messages
Every WhatsApp number gets 1,000 free service messages per month. The count resets on the 1st and unused messages do not carry over.
Marketing messages
Promotional templates: offers, launches, newsletters and re-engagement.
Utility messages
Transactional templates: order and delivery updates, receipts and reminders.
Authentication messages
One-time passwords for login, registration and account recovery.
72-hour free entry point
Conversations that start from a Click-to-WhatsApp ad or Page CTA are free for 72 hours.
Customer love
Founders & marketers love us
“Abandoned-cart nudges on WhatsApp recovered more carts in a month than our email flows did all quarter.”
“Webinar reminders went from SMS to WhatsApp and attendance jumped almost overnight. Setup took an afternoon.”
“Appointment reminders and reports on WhatsApp cut our no-shows and front-desk calls dramatically.”
“Click-to-WhatsApp ads plus the chatbot qualify leads before my team even says hello.”
“Six agents on one verified number, with routing rules. Our first response time is now under two minutes.”
“Renewal reminders with a payment link inside WhatsApp — members just tap and pay.”
FAQ
Frequently asked questions
Meta charges per delivered message instead of per conversation. You pay for each marketing, utility and authentication template, and for service messages beyond your 1,000 free each month.